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63

Copywriting Bootcamp 2022 with Phil Ebiner

Write Better Copy for Emails, Social Media Posts, Marketing Campaigns, Video Content, Web Pages, & More

By Phil Ebiner | in Online Courses

Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers? Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world. Not only will you learn the modern best practices of a copywriter, but you will also learn how to put together a complete marketing campaign for any type of business, brand, or product launch. By the end of this course, you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.

4.6/5 average rating: ★ ★ ★ ★

  • Access 63 lectures & 4 hours of content 24/7
  • Write the best copy for any part of a business or marketing campaign
  • Write better headlines that catch more attention
  • Write better copy for website landing pages, promotional emails, & product announcements
  • Write better social media posts that get more engagement
  • Write copy for audiovisual content such as YouTube videos, commercials, & viral campaigns
  • Craft a complete campaign rollout strategy
  • Build a portfolio & get clients as a copywriter
  • Create a brand voice & style that works to sell
  • Understand your market & competition to better write copy
  • Know the difference between B2B & B2C marketing
  • Come away with a complete understanding of modern copywriting
Video School Online
4.6/5 Instructor Rating: ★ ★ ★ ★
Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design, and business. Whether you’re trying to learn a new skill from scratch or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.

Phil Ebiner | Top-Rated Instructor
4.6/5 Instructor Rating: ★ ★ ★ ★
Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 200,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he has shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • Introduction & What is Copywriting?
    • Welcome to Class - 4:46
    • Quick Tips to Improve Your Copywriting - 2:00
    • Download the Exercise Workbook
    • Download the Course Slides
    • What is Copywriting & What does a Copywriting Job Look Like? - 3:28
  • The Marketing Campaign
    • What Does an Effective Marketing Campaign Look Like? - 6:49
  • Understand Or Create a Brand's Voice
    • Copywriting Begins with the Brand Voice - 2:17
    • Let's Look at Examples of Brand Voice - 3:48
    • Exercise 1: Know Your Brand Voice - 2:02
    • Exercise 1 Review: Our Brand Voice - 5:43
  • The Brainstorming Process of a Copywriter
    • How to Brainstorm Better: Tips from a Copywriter - 3:42
    • Exercise 2: Write 10-15 Words... - 0:38
    • Exercise 2 Review: Our Words & Phrases - 2:44
  • Know the Market and the Competition
    • Learn How to Understand Your Market & Competition as a Copywriter - 4:09
    • Case Study: Understanding My Market Using Research & Analytics - 4:37
    • Exercise 3: Understanding Your Market - 0:18
    • Exercise 3 Review: Understanding Our Market - 12:22
  • Business to Consumer (B2C) versus Business to Business (B2B) Copywriting
    • What is B2C (Business to Consumer) & B2B (Business to Business) Marketing? - 5:06
    • Case Study: Two Important Things to Do When Writing to a Business - 4:46
    • Exercise 4: Write a Template B2B Email - 0:21
    • Exercise 4 Review: Our B2B Email Template - 7:02
  • Headlines, Subject Lines, and Taglines
    • The 3 C's of Effective Headline Copy - 1:05
    • Examples of Great Headlines Copywriting - 10:14
    • Case Study: Analysis of Effective YouTube Titles - 6:53
    • Exercise 5: Come Up with a Headline for Your Company - 1:14
    • Exercise 5 Review: Our Company Headline - 10:07
  • Webcopy: Websites, Landing Pages and Calls to Action
    • What Does Effective Website Copywriting Look Like? - 3:08
    • What is a CTA? Tips for a Better Call to Action - 2:49
    • Let's Look at Great Website Copy - 6:20
    • Exercise 6: Write Sample Webcopy - 10:26
    • Exercise 6 Review: Our Sample Webcopy - 1:25
    • Case Study: Analyzing Phil's Website Home Page - 8:42
  • Email Copy: Improve Your Email Marketing
    • Why Email is Relevant and Important - 3:04
    • Tools and Tips for Growing an Email List - 7:19
    • Subject Line Tips: What Makes People Open Your Emails - 8:33
    • Let's Look at Great Email Copy - 3:48
    • What Emails Should You Write? Here are Several Examples - 8:01
    • Qualities of Effective Promotional Emails - 13:56
    • Case Study: Phil's Email Marketing Strategies and Copy Examples - 3:13
    • Exercise 7: Write a Promotional Email - 0:48
    • Exercise 7 Review: Our Promotional Email - 3:44
  • Copywriting for Social Media
    • Choosing a Social Media Platform - 3:37
    • What Types of Posts Should You Write? - 4:44
    • Similarities When Writing on Multiple Platforms - 11:56
    • Differences When Writing on Multiple Platforms - 9:24
    • Social Media Tips & Tricks for More Engagement - 4:43
    • T.H.I.N.K. A Better Way to Write for Social Media - 1:30
    • Case Study: How I Utilize Multiple Platforms to Increase Engagement - 4:24
    • Exercise 8: Write Copy for Facebook & Instagram - 5:00
    • Exercise 8: Our Facebook & Instagram Posts - 0:27
  • Copywriting for Audio Visual Content
    • What is AV (Audio Visual) Content? - 2:24
    • How Do You Conceptualize and Script Effective AV Content for Your Campaign - 12:28
    • Tips for Writing Better AV Content - 7:41
    • Case Study: Phil's DIY Promotional Videos - 5:09
    • Exercise 9: The Video Spot - 0:32
    • Exercise 9 Review: Our Video Spot - 10:18
  • Crafting a Campaign Roll Out Strategy
    • Introduction to this Section - 1:32
    • Creating a Marketing Campaign with No Audience - 5:33
    • Creating a Marketing Campaign with a Limited Audience - 3:32
    • Creating a Marketing Campaign with an Existing Audience - 3:52
  • Finding Paid Work as a Copywriter
    • How to Find a Copywriting Job - 4:03
    • Template: Email Introduction & Pitch
  • Course Conclusion
    • Thank You - 1:23

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68

Business Writing in English: Write Great Reports, Sales Copy, Blog Posts + More

Craft Effective Messages & Impress Clients and Colleagues in a Business Environment

By Eazl | in Online Courses

Whether you are writing an email to a colleague or a proposal for a client, you need to be able to communicate clearly. Employers need employees with strong written communication skills and, in a world where a majority of interactions happen online, your writing skills are often your main points of contact with other professionals. The skills you will learn in this course are both scarce and in demand.

Do you want to make sure that your ideas are not lost because of poor writing quality? Do you need to speak on behalf of an organization and make sure you keep your readers’ trust? Do you need to convert potential clients into paying clients? Are you hoping to be a manager one day? If so, you need to know how to organize your ideas and write about them effectively.

4.3/5 average rating: ★ ★ ★ ★

  • Access 68 lectures & 5 hours of content 24/7
  • Be able to write with impact
  • Make your writing look trustworthy & pro-grade
  • Organize your ideas in an outline
  • Research any topic & cite the research you've found
  • Learn why boolean searches are like digital lightsabers for a business writer
  • Be able to write effective headlines
  • Proofread & format your pieces
  • Maximize the use of Google Documents' more advanced features
  • Write a sales proposal, data report, online article, proposal, & promotional video script step-by-step
Eazl | The Online School That Fits Your Life
4.4/5 Instructor Rating: ★ ★ ★ ★

Eazl is a totally new approach to business education, offering practical business courses in HD that fuse animation, interviews, templates, and interactive exercises to achieve better outcomes for participants in the community. We deliver business tools based on research from institutions like MIT, Harvard, and Stanford in a beautiful format that is optimized for maximum learning and retention and our team responds to your questions to support your learning outcomes. Use Weekly Brain Boosts (Fridays at 10am PST) and our frequent live events to keep your business brain engaged. Learning is a lifelong journey, not a destination.

Eazl is led by Davis (Head of Product) and Ludell (Marketing Director) with contributions from Patton (animation), Agustín (analytics), and Deer (public relations).

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • What Pattern Can Be Applied to Almost Any Business Writing Project?
    • Business Writing: One Pattern, Infinite Applications (Course Trailer) - 0:39
    • What You’ll Be able to Write: Reports, Proposals, Sales Copy, and More - 1:40
    • Welcome to the Course. Can You Wield Achilles’ Spear? - 4:07
    • Access the Business Writing Study Guide, Outline Bank, and Special Resources
    • How to Attempt Challenges and Earn Business Writing Skills Badges
    • Meet the Writers Who will Share their Tips with You in the Course - 3:40
  • Learn How to Write Proper Sentences that Make an Impact on Readers
    • Ingredients You Can Use to Make Delicious Sentences - 3:34
    • Examples of the Four Kinds of Sentences - 2:25
    • The Big 4 in Punctuation: Commas, Hyphens, Dashes, and Quotes - 4:22
    • How to Use Apostrophes, Colons, Ellipses, Exclamation Points, and Parentheses - 3:00
    • SideBYSide: Proper Use of Dashes, Commas, and Quotes - 7:02
    • Clear and Moving: How to Choose Words that Make an Impact - 3:27
    • Voices from the Field: What is Quality Writing? - 4:29
    • Assignment: Take this Short Piece of Writing to the Next Level - 2:31
    • Learn More About Earning Skills Badges
    • Get Ready to Become an Architect (of Ideas) - 1:02
  • Written Architecture: How to Organize Your Ideas in an Outline
    • What are the Impactful Business Writing Ingredients? - 3:10
    • How Your Message Becomes Sentences, Sections, and Paragraphs - 5:06
    • Let’s Visualize How to Use the Five-Paragraph Pattern Effectively - 3:42
    • Voices from the Field: How Do You Grab a Reader’s Attention? - 4:13
    • Access the Business Writing Outline Guides and Tools Bank - 0:24
    • Want access to Challenges associated with this course?
    • Side By Side: How to Use the Outline Bank to Build an Outline - 10:55
    • Assignment: Organize these Messages Like a Pyramid - 1:18
    • Coming Up: The Closest Thing On the Internet to a Lightsaber - 0:58
  • How to Research Any Topic: Boolean Search Modifiers and Citations
    • Did George Boole Create Our Information Age? - 2:37
    • How Boolean Searches are Real-life Lightsabers - 4:33
    • How to Use the BOSS Method to Qualify a Source - 2:32
    • Side By Side: How to Use Boolean Searches to Find High-quality Research Fast - 8:45
    • Side By Side: Four Methods for Reverse Engineering Peer-reviewed Research - 7:23
    • Learn How to Cite Sources in Business Writing in Minutes - 4:24
    • Side By Side: How to Use the Eazl Citation Creation Machine - 2:56
    • Voices from the Field: How Do You Perform Research Before Writing? - 3:15
    • Assignment: How Should this Investor Approach the Space Industry? - 2:44
    • Let’s Scale the Boolean Mountain - 0:56
  • How to Write Effective Topic Sentences and Well-structured Paragraphs
    • Liftoff! Let’s Launch Your Outline into Orbit. - 2:38
    • How to Write Topic Sentences to Open Paragraphs - 5:20
    • How to Write Opening, Body, and Concluding Paragraphs - 4:05
    • Side By Side: Writing a Topic Sentence and Introductory Paragraph Step-by-Step - 5:56
    • Let’s Write a Paragraph Using Dictation/Voice Command Software - 3:59
    • Voices from the Field: What’s Your Writing Process Like? - 3:50
    • Assignment: Use these Messages to Build a Body Paragraph - 2:36
    • Your Writing is a Home--Build it with Quality Materials - 1:13
  • Make it Brilliant: How to Write Titles, Format, and Proofread Your Piece
    • What did Mark Twain Say to Write Instead of the Word “Very”? - 3:02
    • How to Write Your Titles and Format Your Piece - 6:22
    • Copy Editing: Take These Three Steps to Upgrade Your Piece - 3:45
    • Voices from the Field: How Do You Use Formatting Tools When You Write? - 4:32
    • Side By Side: Let’s Revise Together Step-by-Step: (1) Clarity (2) Flow (3) Polish - 7:04
    • Side By Side: Three Common Proofreading Upgrades + a Google Docs Skills Boost - 7:30
    • Side By Side: Let’s Practice Writing Titles Together - 4:52
    • Side By Side: Text Styles, Custom Colors, Rulers, and Bookmarks in Google Docs - 11:40
    • Side By Side: How to Use Headers, Footnotes, and Page Numbers in Google Docs - 3:44
    • Side By Side: How to Move, View Versions, Share, and Export Google Documents - 5:38
    • Assignment: Proofread and Format this Paragraph - 1:28
    • Remember: “Don’t Bury the _____” - 0:53
  • Let’s Write Five Pieces of Business Writing Together Step by Step
    • Introducing the Three-step ADR Writing Method - 2:15
    • Example 1 (Sales Proposal): Creating the Outline for Your Proposal - 15:07
    • Example 1 (Sales Proposal): Writing the First Draft of Your Proposal - 9:18
    • Example 1 (Sales Proposal): Revising and Formatting Your Sales Proposal - 9:25
    • Example 2 (Data Report): Let’s Build the Outline for a Formal Report - 6:49
    • Example 2 (Data Report): Let’s Write and Format Our Data Report - 6:05
    • Example 2 (Data Report): Let’s Have a Friend Proofread the Data Report - 1:19
    • Example 3 (Online Article): Let’s Outline a Promotional Post Together - 12:45
    • Example 3 (Online Article): Let’s Write and Revise Our Promotional Piece - 9:04
    • Example 4 (Internal Proposal): Let’s Outline an Internal Proposal or Recommendation - 7:09
    • Example 4 (Internal Proposal): Let’s Save Time by Dictating Our Memo - 7:32
    • Example 4 (Internal Proposal): Revising Our Internal Proposal - 10:12
    • Example 5 (Promotional Video Script): Let’s Write the Script for a Persuasive Video - 6:37

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Lessons
28

Copywriting for Search

Understand How Search Engine Works & Plan Your Copy Before You Start Writing

By Krista Neher | in Online Courses

In a world where people turn to Google first for answers, getting your content where your audience is searching is critical. In this Copywriting For Search Course, we break down how search works. By understanding the concepts of how to create copy for search, you’ll know why it matters, why SEO should be considered early in the process, how to write for search, and how to measure the success of your content in getting the right message in front of the right people at the right time. Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.

4.7/5 average rating: ★ ★ ★ ★

  • Access 28 lectures & 2 hours of content 24/7
  • Learn how search engines work & how to plan your copy before you start writing.
  • Develop a killer keyword list that helps Google attract the right audience
  • Learn how to create compelling content that grabs attention in a search result
  • Get pro-tips for writing at every stage of the marketing funnel.
  • Learn advanced optimization tricks to boost your search engine results
Boot Camp Digital specializes in training small to large businesses, marketing, and sales teams, advertising agencies, and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online courses and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!

Featured in Wired, CNN, WSJ, CBS News, The New York Times, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Copywriting for Search 100: Essentials
    • 01 - Copywriting for Search 100 - Introduction - 1:37
    • 02 - Copywriting for Search 100 - Evolution of Search - 3:33
    • 03 - Copywriting for Search 100 - What is SEO Copywriting - 3:27
    • 04 - Copywriting for Search 100 - myths About Copywriting for SEO - 6:01
    • 05 - Copywriting for Search 100 - Why Writing for Search is Different than Traditional Copywriting - 2:37
    • 06 - Copywriting for Search 100 - Why SEO Copywriting is Important - 2:33
  • Copywriting For Search 200: Strategy
    • 08 - Copywriting for Search 200 - Blog Headlines - 4:53
    • 09 - Copywriting for Search 200 - Content Strategy - 1:29
    • 10 - Copywriting for Search 200 - What is Great Content - 2:47
    • 11 - Copywriting for Search 200 - Great vs. Bad Content - 7:08
    • 12 - Copywriting for Search 200 - Choosing the Right Keywords - 3:26
    • 13 - Copywriting for Search 200 - How Often Should I Update my Copy - 3:51
    • 14 - Copywriting for Search 200 - Is Your Content Driving Results - 3:18
  • Copywriting For Search 300: Management
    • 15 - Copywriting for Search 300 - Keywords - Create Seed List - 5:41
    • 16 - Copywriting for Search 300 - Keywords - Research - 8:10
    • 17 - Copywriting for Search 300 - Keywords - Refine - 2:48
    • 18 - Copywriting for Search 300 - Keywords - Identify Keyword Targets - 9:05
    • 19 - Copywriting for Search 300 - Keywords for Every Stage of the Funnel - 4:49
    • 20 - Copywriting for Search 300 - The Writing Process - 2:28
    • 21 - Copywriting for Search 300 - Structure Your Content - 5:27
    • 22 - Copywriting for Search 300 - Tips for Writing - 3:18
    • 23 - Copywriting for Search 300 - Create Blog Posts Using Long-Tail Keywords - 3:45
  • Copywriting For Search 400: Mastery
    • 24 - Copywriting for Search 400 - SEO Copywriting Best Practices - 8:06
    • 25 - Copywriting for Search 400 - How Many Words - 2:02
    • 26 - Copywriting for Search 400 - Measuring Results - 5:41
    • 27 - Copywriting for Search 400 - Meta Tags Demystified - 8:13
    • 28 - Copywriting for Search 400 - On-page SEO Tips - 3:17
    • 29 - Copywriting for Search 400 - Content Creation Tools - 4:51

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Lessons
21

Email Writing Etiquette for Business Communication

For Business, Corporate, Professional Communication, Email Marketing, List Building + Much More

By Magine Solutions | in Online Courses

In this course, you will have everything you need to know to make your emails look and sound professional. Whether you are a student or an employee at an office, this course is for people of all ages, who use the emailing system. You will also learn to understand these concepts by looking at case studies to strengthen the theoretical concepts. This course is designed to serve people from all age brackets and work backgrounds. Whether you are a manager of a big firm or a student, knowing email etiquette always comes in handy.

4.7/5 average rating: ★ ★ ★ ★

  • Access 21 lectures & 1 hour of content 24/7
  • Learn the importance of netiquette or internet etiquette
  • Know the basic format of a professional email
  • Understand the importance of a powerful subject line
  • Know the appropriate tones of format & informal emails
  • Learn how templates make emailing easier
Magine Solutions Team | This is Our World!
4.6/5 Instructor Rating: ★ ★ ★ ★

 

At Magine Solutions, the whole team believes that high-quality education should be available to everyone. That’s why the team is committed to working hard every day to promote online education in a new way. The team wants you and your friends and classmates to also get the best possible experience from this revolutionary approach by joining us today! With knowledgeable and experienced teachers with years of experience in the field, your learning will be at an advanced level. Whether you’re looking to learn more about the latest trends in marketing or how to use new software, Magine's courses offer hands-on instruction and practical advice for today’s most pressing industry issues.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction To the Course
    • Introduction To The Course - 2:37
    • Importance of Netiquettes - 1:42
  • Look of an Email and Basic Format
    • Look of an Email and Basic Format - 2:02
    • Subject Line - 1:53
    • Greetings - 1:50
    • Closing Lines - 2:21
    • Signatures - 1:44
    • How to use “To” “Cc” ”BCC” “Reply All” - 2:46
  • Power of Subject Lines
    • Power of Subject Lines - 4:58
  • Tones
    • Tones: Tone of Formal Emails - 5:39
    • Tones: Tone of Informal /Casual Emails - 1:46
  • Templates
    • Templates - 1:56
    • Explaining Lateness - 1:01
    • Explaining an Absence - 1:13
    • Appointment request - 1:37
  • 'To Email' or 'Not To Email'
    • 'To Email' or 'Not To Email' - 4:06
  • Use of SCRAP and TIC
    • Use of SCRAP and TIC - 6:14
  • Attachments
    • Attachments - 6:27
    • Format Of Attachments - 2:02
  • Common Errors
    • section 9 video 1 - 0:48
  • Checklist Prior To Pressing Send
    • Checklist Prior To Pressing Send - 3:30

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15

The Complete Copywriting Course for Beginners

Ignite your Business & Conversions by writing Effective Copy with Examples, Tips & Formulas

By Mohit Khoria | in Online Courses

Copywriting is one of the highest and most demanding jobs in this world. In my opinion, Copywriting is the most important marketing skill you can have. That's because your ability to write comes into play when you're creating blog posts, product descriptions, sales pages & funnels, outreach emails, and many more. The copywriting principles taught in this course have been proven time and time again to deeply influence readers and persuade them to buy. The reality is that copywriters are in high demand. Businesses and entrepreneurs of all kinds seek out freelance copywriters to help them create copy to help their businesses attract new clients and sell their products to them.

  • Access 15 lectures & 2 hours of content 24/7
  • Learn the basics & principles of copywriting
  • Write attractive & effective headlines
  • Write effective copy that actually converts
  • Boost your conversion rate by writing an engaging copy
Mohit Khoria | Business Owner & Digital Marketer
4.3/5 Instructor Rating: ★ ★ ★ ★

Mohit is a digital marketer and business consultant. He had successfully built many e-commerce businesses and provided consultancy to business owners and helped them to grow their businesses. He's also a digital marketer and had successfully run many ad campaigns for my businesses and for my clients. Moreover, he has contributed to many organizations as a graphic designer and a copywriter. Mohit has a strong passion for providing the correct tools in order to quickly learn about business and marketing.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Complete copywriting course
    • Welcome - 1:18
    • Introduction to the course - 3:06
    • What is copywriting? - 11:38
    • Importance of Copywriting - 8:12
    • Philosophy behind copywriting - 14:06
    • Benefits & Features - 5:28
    • Understanding 4 sections of copy - 5:33
    • Introduction & Principles of headline - 7:23
    • 3 Headline secrets - 9:58
    • AIDA formula - 6:12
    • Basics of writing the copy - 7:27
    • 4 U's of copywriting - 4:38
    • Writing the copy - 8:51
    • 14 tips for copywriting - 9:29
    • Writing the Product Description - 20:52

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38

The Ultimate Copywriting Masterclass: Pro Secrets to Success 2022

Strategies & Marketing Psychologies You Need to Write Copy That Attracts, Persuades, and Sells

By SuperSoph | in Online Courses

Whether you need to write a copy for your website, your blog, a cover letter, or CV; these techniques work for any medium. This course offers actionable tools and templates which anyone can use to get results right away. You will learn to write effective copy fast, so you can get on with running your business. If you think you know everything there is to know about copywriting, wait until you unlock the secrets inside this course that the top professional copywriters don't want to tell you. In this course, you will learn how to write copy that connects and converts. You’re going to learn to craft copywriting that actually sounds like you, that comes from your heart and makes people excited to buy what you sell.

4.3/5 average rating: ★ ★ ★ ★

  • Access 38 lectures & 2 hours of content 24/7
  • Never pay for a copywriter ever again
  • Attract your ideal clients & customers w/ your words
  • Convert your readers into potential business opportunities w/ persuasive copy
  • Write copy for your website w/ a clear, intentional message that serves your audience
Sophie Ackroyd | LinkedIn & Copywriting Expert
4.5/5 Instructor Rating: ★ ★ ★ ★

Sophie, also known as SuperSoph is a social media expert and copywriting consultant with over 8 years of experience working in online marketing. After graduating from Oxford University with an English degree, she worked in Marketing for a number of organizations including the BBC before moving into freelance consultancy and coaching. She helps her clients create vibrant and engaging brands on social media, and help to generate business from their online platforms.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • The Foundations Of Copywriting
    • Introduction to Course - 4:19
    • The Three C's - 2:47
    • How To Get Clarity In Your Writing - 7:07
    • Finding Clarity - A Simple Solution - 5:13
    • Copywriting Foundations - The 2nd 'C' - 5:09
    • The Focus Method - 4:29
    • Writing With Character - 2:43
    • Character Quick Fix - 2:09
  • Insider Techniques and Tips
    • Introduction to Insider Techniques and Tips - 1:40
    • The One Pro Trick That Will Instantly Make Your Copy More Engaging - 2:49
    • Plan Like A Pro - 4:27
    • The Test That Guarantees Your Copy Works Every Time - 5:06
    • Tools Of The Trade - 3:30
  • Writing Copy For Your Website
    • Introduction to Writing Copy For Your Website - 2:10
    • Write High-Converting Copy For You Home Page - 4:45
    • Overhaul Your About Page - 6:07
    • Get a Fail-Proof Framework for your Sales Page - 6:30
    • Optimize Your Micro-Button Copy to Drive up Sales - 4:23
    • Drive Traffic to your Website With Your Copy Alone - 4:38
  • Writing With Character: Find Your Voice
    • Find Your Voice - 2:16
    • Write Like You Talk - 4:10
    • The One BIG Mistake That Can Kill Your Sales - 4:55
    • What's Your Style - 6:30
  • Create a Connection: Marketing Copy That Sells
    • Introduction to Marketing Copy That Sells - 5:32
    • The Simple Psychology Behind Copy That Sells - 4:01
    • Writing To Persuade - 7:03
    • Write Copy That Makes Your Customer Buy NOW - 3:01
    • Leverage the Power of Emotive Copywriting - 4:00
    • The Magic Word - 3:10
    • What's Your USP? - 4:00
  • Winning Templates and Formulas
    • Introduction to Winning Templates and Formulas - 2:11
    • Narrative Storytelling - 3:31
    • Take Action - 7:38
    • The Often-Overlooked Ninja Writing Weapon - 3:35
    • How To Write A Killer Headline - 6:18
    • Get Personal - 3:26
  • Conclusion
    • Conclusion - 3:09
    • Copywriting Inspiration

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Access
Lifetime
Content
1.0 hours
Lessons
15

Intro to Email Marketing With MailChimp for Beginners

Learn Marketing Techniques to Build or Grow Your Business

By Travis Rose | in Online Courses

This course is an in-depth, yet beginner-friendly, introduction to email marketing. In this course, you will learn why email marketing can be up to 40x more effective than social media marketing, and how businesses, entrepreneurs, and content creators use it to expand their audience and grow their earnings. Along with each step-by-step lesson, you will also be provided short (optional) quizzes to make sure you understand what is being taught and links to valuable marketing resources. If you want to learn how to monetize your audience, expand your reach, maximize your earnings, and grow your business through email marketing... this course is the perfect place to start!

NEW COURSE!

  • Access 15 lectures & 1 hour of content 24/7
  • Understand how email marketing can be 40x more effective than social media marketing
  • Create sign up forms & incorporate them onto your website
  • Build your email list with proven marketing strategies & techniques
  • Set up email automation to funnel your audience into a high-converting sales pitch
  • Analyze your email reports to maximize performance & improve earnings
  • Categorize your email list by groups & tags to improve email performance
Travis Rose | Master the Market
4.4/5 Instructor Rating: ★ ★ ★ ★

Travis Rose is a full-time day trader and investor in the U.S. stock market currently living in Ohio in the U.S. He has been trading full-time for over 5 years now. Getting started as a trader, he was very stubborn and wanted to learn everything on his own. Little did he know how much time, energy, and money he could have saved by following the footsteps of someone who has already found success in trading. He then decided to create these courses in the hopes that new traders will avoid the same mistakes that he made and will be able to achieve the financial freedom that comes with the stock market in a much shorter period of time than it took him!

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Introduction
  • Getting Started
    • What Is Email Marketing? - 3:56
    • Email Marketing Software
    • Getting Started With MailChimp - 3:39
    • Creating Sign-Up Forms - 7:24
    • Quiz 1
  • Email Marketing Basics
    • Campaigns & Templates - 7:32
    • Groups, Tags, & Segments - 7:19
    • Setting Up Email Automations - 5:36
    • Grow Your List & Audience - 7:18
    • Quiz 2
  • Email Report Analysis
    • Email Report Analysis - 4:03
  • Mistakes & Tips
    • Top Email Marketing Mistakes - 6:10
    • Top Email Marketing Tips - 4:42
    • Final Notes

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
  • This item is excluded from coupons.